PMG’s Best Of

Objective

Premiere Media Group is a long established publishing company that packs a huge community impact with brands like South Sound Magazine, South Sound Business, 425 Business, and 425 Magazine. VSG Marketing proudly supports PMG brands on the technology side. South Sound and 425 Lifestyle brands promote the success of local businesses with their well-respected “Best Of” campaign each year and as popularity of the campaign grew, so did their web needs.

Execution

VSG Marketing completed a refreshed design and web build of the “Best Of” Voting sites to accomplish the following goals:

– Create a level playing field for nominees by creating a required registration process which prevents vote flooding.
– Develop easy-to-use custom post types so that PMG staff and contributors can make edits on the fly when desired.
– Implement comprehensive tracking of registrants, nominees and site traffic to best attribute the campaigns success.
– Provide a scalable technology solution to resolve a PMG staff member spending hours manually tallying votes.

Voting opens in November and commences in January each year.

Services