Pierce County Restaurant Rally

Objective

The Pierce County Council and Tacoma – Pierce County Chamber of Commerce were looking for creative ways to help support and provide stimulus for local-area restaurants and eateries amidst the unforeseen struggle and economic downturn brought on by COVID-19. They created a program utilizing funding from the CARES Act called Restaurant Rally. This program would allow diners to receive 30% off their bill from participating restaurants during a designated two-week period. However, they had a narrow of window of time to figure out how to engage restaurants to participate and market to the general public about the event and communicate which establishments were participating.

Execution

The Tacoma-Pierce County Chamber of Commerce contacted us to help them market the campaign. We strategized and implemented a cross-channel campaign that included a website with a custom restaurant directory, marketing print collateral and a comprehensive Digital Ad Campaign.

Over 200 restaurants across Pierce County participated in the program creating a need for a user-friendly way to display the restaurant directory. We designed and created a custom developed website that integrated a map and directory functionality, that allowed the public to be able to search for participating restaurants based on locations and genre of food. Once the website was launch we created and deployed a 4-prong approach digital advertising campaign that utilized search, social, display, as well as ads through our local partner and client Premier Media Group’s entities South Sound Magazine & South Sound Business Magazine. We were proud to support Pierce County Businesses, and we’re honored to be the marketing partner for this campaign in the place where many of our staff call home.

Services