NAYBA

Objective

An international nonprofit originally based in the UK, NAYBA, expanded their reach to additional countries with the goal to partner with faith-based nonprofits and churches in key cities to launch NAYBA Impact Audits (NIAs). These surveys gathered and measured the impact that the faith-based community has on their city. The results from these audits were published in each city to increase the partnership between civic and community-run initiatives in that particular country. Although they had accomplished a similar initiative within the UK, this was the first time they were going to launch internationally and cover a much larger geographical area. They were up against the challenge of how to effectively scale the survey to multiple locations while maintaining consistency in the methods used to gather, aggregate and present data. As well as the challenge of how to deploy and track the process in real time by multiple contacts in various locations. They needed a cost effective and efficient way to scale and deploy the survey and centralize the data in one system, as well as aggregate and present the information at the conclusion of each survey.

Execution

To solve their pain points we integrated a suite of technology to help assist them in the campaign implementation and deployment. Once an organization partnered with NAYBA to host an impact audit in their city, we were able to give them each a customized MarTech solution to run their NIA. Each participating location was able to leverage our marketing automation platform as a central intake point for managing all their data, contacts and external communications to prospective and active survey participants. In addition, we were able to integrate our marketing automation solution with a survey platform in order to deploy and collect survey results and track responses in real-time. Once the survey was complete we then designed a custom booklet utilizing the aggregated data to visually present the information to key community and civic leaders. By utilizing MarTech integration and marketing automation, NAYBA was able to easily scale and automate their efforts to communicate and collect surveys from participating locations and participants from around the world. Some campaigns have even included the integration of multiple languages to make the survey more accessible to their key demographics.

We have continued to partner with NAYBA for several years and have helped them implement campaigns around the world including: Australia, Netherlands, New Zealand, South Africa, and the United States.

Services