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Fill the Stadium Campaign

The COVID-19 virus and pandemic completely disrupted the world and Compassion International’s current marketing season. As a result, there were nearly 70,000 children that could not be connected with a sponsor, creating a funding crisis to support their participation in Compassion’s church-based program. The average National Football League (NFL) stadium seats approximately 70,000 people and Compassion wanted to “Fill the Stadium ” to raise support for a stadium’s worth of children in need. As a result we worked with Compassion to launch a fundraising campaign that engaged professional athletes to use their influence to mobilize their fans and spheres of influence to raise $35 million to stand in the gap for the 70,000 children.

We laid the foundation of the campaign by establishing a brand, a key set of collateral for donor acquisition, and a fully optimized website with clear calls to action for individuals to give and share with Google Analytics source codes implemented to monitor throughout the campaign. As well as hidden pages for different affinity groups to promote specialized content to smaller segmented audiences and download resources to share about Fill The Stadium. We served as an extension of the Compassion team by executing campaign deliverables throughout the 10+ month campaign. We continued to build upon the foundation of the campaign by developing marketing materials and ongoing content for the FTS website as the campaign evolved and key milestones were met.

Responsive Website Design

Campaign Marketing Strategy

MarTech Infrastructure

Custom Website Development

Marketing Collateral

Brand Development

Objective

The COVID-19 virus and pandemic completely disrupted the world and Compassion International’s current marketing season. As a result, there were nearly 70,000 children that could not be connected with a sponsor, creating a funding crisis to support their participation in Compassion’s church-based program. The average National Football League (NFL) stadium seats approximately 70,000 people and Compassion wanted to “Fill the Stadium ” to raise support for a stadium’s worth of children in need. As a result we worked with Compassion to launch a fundraising campaign that engaged professional athletes to use their influence to mobilize their fans and spheres of influence to raise $35 million to stand in the gap for the 70,000 children.

Execution

We laid the foundation of the campaign by establishing a brand, a key set of collateral for donor acquisition, and a fully optimized website with clear calls to action for individuals to give and share with Google Analytics source codes implemented to monitor throughout the campaign. As well as hidden pages for different affinity groups to promote specialized content to smaller segmented audiences and download resources to share about Fill The Stadium. We served as an extension of the Compassion team by executing campaign deliverables throughout the 10+ month campaign. We continued to build upon the foundation of the campaign by developing marketing materials and ongoing content for the FTS website as the campaign evolved and key milestones were met.

Services

Responsive Website Design

Campaign Marketing Strategy

MarTech Infrastructure

Custom Website Development

Marketing Collateral

Brand Development

Web Design That Emphasizes Conversion.

Strategy and Creative from Start to Finish.

A Brand to Make An Impact.

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