We laid the foundation of the campaign by establishing a brand, a key set of collateral for donor acquisition, and a fully optimized website with clear calls to action for individuals to give and share with Google Analytics source codes implemented to monitor throughout the campaign. As well as hidden pages for different affinity groups to promote specialized content to smaller segmented audiences and download resources to share about Fill The Stadium.
We served as an extension of the Compassion team by executing campaign deliverables throughout the 10+ month campaign. We continued to build upon the foundation of the campaign by developing marketing materials and ongoing content for the FTS website as the campaign evolved and key milestones were met.