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Alpha USA Email Audit

Alpha USA is a national entity of an international nonprofit organization. VSG Marketing had already been working with Alpha USA through a Martech Licensing & Creative Work retainer partnership when they approached us with their issues regarding their email marketing and disparate tech stack that facilitated and fulfilled their email marketing efforts. We didn’t want to rush into providing solutions without understanding Alpha USA’s entire landscape of their technologies and current email marketing efforts. So, we proposed to do a thorough evaluation, review and assessment of Alpha USA’s email marketing efforts.

VSG Marketing’s strategic consultants completed an analysis covering 18-months of historical data and an assessment of current email marketing technology systems. We then documented the summary of our findings, providing actionable recommendations on ways to improve and change their current technology infrastructure. This analysis and assessment covered the following in key areas of email marketing success: TECHNOLOGY Email Platform Features Evaluation Compliance & Authentication IP & Domain Reputation Security Email Deliverability Link Review Email List Health & Hygiene CONTENT Content Analysis Rhythms & Frequency Automation Content Deliverability Effectiveness & Return on Investment

Marketing & Technology Infrastructure Assessment

Organization Consulting

Email Marketing Strategy

Data Governance

Objective

Alpha USA is a national entity of an international nonprofit organization. VSG Marketing had already been working with Alpha USA through a Martech Licensing & Creative Work retainer partnership when they approached us with their issues regarding their email marketing and disparate tech stack that facilitated and fulfilled their email marketing efforts. We didn’t want to rush into providing solutions without understanding Alpha USA’s entire landscape of their technologies and current email marketing efforts. So, we proposed to do a thorough evaluation, review and assessment of Alpha USA’s email marketing efforts.

Execution

VSG Marketing’s strategic consultants completed an analysis covering 18-months of historical data and an assessment of current email marketing technology systems. We then documented the summary of our findings, providing actionable recommendations on ways to improve and change their current technology infrastructure. This analysis and assessment covered the following in key areas of email marketing success: TECHNOLOGY Email Platform Features Evaluation Compliance & Authentication IP & Domain Reputation Security Email Deliverability Link Review Email List Health & Hygiene CONTENT Content Analysis Rhythms & Frequency Automation Content Deliverability Effectiveness & Return on Investment

Services

Marketing & Technology Infrastructure Assessment

Organization Consulting

Email Marketing Strategy

Data Governance

A Deep Dive Into Email Marketing Best Practices For A Large Nonprofit.

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