Alpha USA is a national entity of an international nonprofit organization.
VSG Marketing had already been working with Alpha USA through a Martech Licensing & Creative Work retainer partnership when they approached us with their issues regarding their email marketing and disparate tech stack that facilitated and fulfilled their email marketing efforts.
We didn’t want to rush into providing solutions without understanding Alpha USA’s entire landscape of their technologies and current email marketing efforts. So, we proposed to do a thorough evaluation, review and assessment of Alpha USA’s email marketing efforts.
VSG Marketing’s strategic consultants completed an analysis covering 18-months of historical data and an assessment of current email marketing technology systems.
We then documented the summary of our findings, providing actionable recommendations on ways to improve and change their current technology infrastructure. This analysis and assessment covered the following in key areas of email marketing success:
TECHNOLOGY
Email Platform Features Evaluation
Compliance & Authentication
IP & Domain Reputation
Security
Email Deliverability
Link Review
Email List Health & Hygiene
CONTENT
Content Analysis
Rhythms & Frequency
Automation
Content Deliverability
Effectiveness & Return on Investment
Alpha USA is a national entity of an international nonprofit organization.
VSG Marketing had already been working with Alpha USA through a Martech Licensing & Creative Work retainer partnership when they approached us with their issues regarding their email marketing and disparate tech stack that facilitated and fulfilled their email marketing efforts.
We didn’t want to rush into providing solutions without understanding Alpha USA’s entire landscape of their technologies and current email marketing efforts. So, we proposed to do a thorough evaluation, review and assessment of Alpha USA’s email marketing efforts.
Execution
VSG Marketing’s strategic consultants completed an analysis covering 18-months of historical data and an assessment of current email marketing technology systems.
We then documented the summary of our findings, providing actionable recommendations on ways to improve and change their current technology infrastructure. This analysis and assessment covered the following in key areas of email marketing success:
TECHNOLOGY
Email Platform Features Evaluation
Compliance & Authentication
IP & Domain Reputation
Security
Email Deliverability
Link Review
Email List Health & Hygiene
CONTENT
Content Analysis
Rhythms & Frequency
Automation
Content Deliverability
Effectiveness & Return on Investment
Services
Marketing & Technology Infrastructure Assessment
Organization Consulting
Email Marketing Strategy
Data Governance
A Deep Dive Into Email Marketing Best Practices For A Large Nonprofit.
