VSG MARKETING PROUDLY ANNOUNCES THE ACQUISITION OF THE COMPANY BY SPINDUSTRY SYSTEMS INC.

As of January 1st, 2023, VSG Marketing will formally be known as a Spindustry company, adding decades of expertise and a robust suite of technology services to their already impressive roster.

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Join us on Thursday, June 22 for our webinar The Power of Automated Dashboards and learn how you can empower sales teams using technology, key metrics, and more!

VSG Marketing Guest Appearance on Brands Over Brews Podcast.

VSG Marketing President, Alex Devine, sat down with Pat Cooper over at Brands over Brews to talk Data Readiness. Listen to the whole episode at the link below:

TLDL

Alex stresses the importance of data readiness and why brands need to start embracing it today. Despite the advancements in technology like AI and automation, she emphasizes the irreplaceable role of human intelligence, creativity, and relationships in marketing and sales. We also cover the importance of data integration between marketing automation platforms and CRMs is stressed, as it enables a comprehensive understanding of the customer journey and enhances both marketing and sales processes. The biggest takeaways: it’s necessary for sales and marketing teams to work collaboratively, supported by data readiness and governance, to achieve success in today’s business landscape.

EPISODE HIGHLIGHTS

[1:22] Alex’s favorite brew

[3:10] How sales and marketing teams should be working together

  • Sales and marketing need to be working together for better data cleanliness
  • Marketing automation tools and CRMS aren’t talking to each other enough
  • Dashboards are one of the best ways to un-silo sales and marketing teams

[7:21] How emerging technology applies to smarketing 

  • Technology and data help define audiences for marketers, who can then use automation to scale
  • New ad tech policies are going to give marketers less access to data, which poses a challenge
  • Businesses need to be less worried about AI and learn the best ways to use it to accelerate their operations

[12:55] Data readiness and how brands are embracing it

  • Not enough brands are embracing data readiness and this is a big problem
  • Massive databases require a lot of detail and attention, automation isn’t plug-and-play
  • If you’ve been collecting data, now is the time to use it to empower your marketing

[21:26] Final thoughts and takeaways

  • Sales and marketing teams need to be working more closely together
  • Business leaders should be working together in tandem and towards common initiatives

FOLLOW ALEX

Follow Alex on LinkedIn
Follow Alex on Instagram
Visit VSG Marketing at www.vsgmarketing.io

FOLLOW PAT

Follow Pat on X @patbcooper
Follow Pat on LinkedIn

FOLLOW THE SHOW @BRANDSOVERBREWS

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