VSG Marketing Acquired by Spindustry Systems Inc.

VSG Marketing Proudly Announces Acquisition By Spindustry Systems Inc.

For immediate release, December 5th, 2022

Contact: Alex Devine
alex@vsg360.com | 253.212.8212

As of January 1st, 2023, VSG Marketing will be formally known as A Spindustry Company, adding decades of expertise and a robust suite of technology services to their already impressive roster.

As a Marketing Technology Agency, VSG specializes in the strategic consulting, curation and development of martech. Spindustry brings with them 25 years or experience in marketing strategy, custom developed e-commerce websites, along with Sharepoint development and training.

Both companies are thrilled to add to their tech capabilities while continuing to provide excellence in consulting, creative, digital marketing and revenue growth strategies for their clients.

Founder and Head Coach of VSG Marketing, Doug Burton, says

This is an exciting time for VSG Marketing. After 20 years of serving the Tacoma community and our clients at a national & international level, VSG is entering into a new chapter as part of the Spindustry Systems Family.

VSG is positioned to be stronger than ever as we are retaining our amazing team and will continue to offer the same core marketing solutions while adding the significant ‘horsepower’ provided by Spindustry. This acquisition is a win-win for everyone involved! Our commitment to our staff, clients, partners and community are all values that are shared with the new ownership group. They ‘get it’ and share our belief that business excellence is built upon relationships and the earned trust that comes from doing what you say you are going to do.

It has been my pleasure to serve as the ‘Head Coach’ of VSG, and I am very excited to take a step back and support the new leadership team and owners. I am confident that VSG’s best days are in front of us. Here we go…

In this acquisition, all of VSG’s existing team members will remain in their roles and are not only excited about this new opportunity, but are laser-focused on bringing even more value to VSG and Spindustry client partners.

Founder, Doug Burton, will be transitioning to a Senior Consultant role for the organization.

Alex Devine, current Vice President and 2022 40 Under 40 Honoree, will ascend to President of VSG Marketing, leading the charge into a bright future for all parties.

New co-owner of VSG Marketing, A Spindustry Company, Angela Culbertson says,

Spindustry is thrilled to be adding the talent and knowledge of VSG Marketing to our work family.

It has been a long time goal of Spindustry to acquire an agency and VSG is a perfect fit for us; from their culture to their services. We value their long-standing tenure of excellence for their clients and look forward to serving clients across the nation as a woman-owned and led organization.

VSG Marketing will remain located in Tacoma, Washington and continue to offer their core services to their clients, now with even more horsepower.

Since 2003, VSG Marketing has been focused on technology as the foundation of their agency. They were pioneers in early marketing automation and continue to work in the forefront of martech, on a national stage.

Recognition includes: Top Digital Marketing Agencies and Top Web Design Companies in Tacoma by Expertise.com, AWB Excellence Awards Nominee and one of South Sound Business’s Top Places to work.


Since 1996, Spindustry has been delivering on the promise of exceptional information management. Working together, the Spindustry team has designed, developed and now supports hundreds of sophisticated custom e-commerce systems, sales channel portals, Intranets, Sharepoint environments, experiential field team management portals and enterprise websites.

Their e-commerce systems are typically responsible for more than $2.5 million in sales every day and over the last 25 years, their e-commerce efforts have generated more than $4 billion in sales for their customers.

Spindustry, like VSG, is an award winning agency. They tote accolades like: Appearances on the Inc. 500 and Inc. 5000 Lists, being named “Best of” for many years by the Des Moines Business Record and being named #1 Top Place to Work in Iowa by The Des Moines Register.

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