VSG MARKETING PROUDLY ANNOUNCES THE ACQUISITION OF THE COMPANY BY SPINDUSTRY SYSTEMS INC.

As of January 1st, 2023, VSG Marketing will formally be known as a Spindustry company, adding decades of expertise and a robust suite of technology services to their already impressive roster.

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The Zoo Society Website

The Zoo Society exists to generate community support and fundraising for animal care, education, and conservation at Point Defiance Zoo & Aquarium. They provide support for Zoo and Aquarium exhibits, education programs, scientific research, conservation activities, animal care, and capital. Their website had reached a state where it was difficult for their team to update and confusing for their target audiences to navigate and easily donate. They were contemplating whether to do a refresh of a few key pages or to do a full rebuild of the entire site. Through our recommendation they decided to avoid technical debt by only fixing a few pages, and ultimately having to rebuild in a few years and went ahead with a full rebuild.

They needed a website rebuild that would provide an established donor and sponsorship journey, improve the security and maintenance of their site, and create a user-friendly and intuitive process for their staff to make updates and changes.

We were able to strategically design the website to create clearly defined paths to help nurture and guide their prospects into becoming long-term donors and advocates for the zoo through optimal UI/UX, creating interactive opportunities to give and Adopt-A-Species and incorporating CTAs that serve as milestones throughout the site.

Responsive Website Design

Custom Developed Website

Visual & Marketing Strategy

Ongoing Support

Security, Data & Analytics

Objective

The Zoo Society exists to generate community support and fundraising for animal care, education, and conservation at Point Defiance Zoo & Aquarium. They provide support for Zoo and Aquarium exhibits, education programs, scientific research, conservation activities, animal care, and capital. Their website had reached a state where it was difficult for their team to update and confusing for their target audiences to navigate and easily donate. They were contemplating whether to do a refresh of a few key pages or to do a full rebuild of the entire site. Through our recommendation they decided to avoid technical debt by only fixing a few pages, and ultimately having to rebuild in a few years and went ahead with a full rebuild.

Execution

They needed a website rebuild that would provide an established donor and sponsorship journey, improve the security and maintenance of their site, and create a user-friendly and intuitive process for their staff to make updates and changes.

We were able to strategically design the website to create clearly defined paths to help nurture and guide their prospects into becoming long-term donors and advocates for the zoo through optimal UI/UX, creating interactive opportunities to give and Adopt-A-Species and incorporating CTAs that serve as milestones throughout the site.

Services

Responsive Website Design

Custom Developed Website

Visual & Marketing Strategy

Ongoing Support

Security, Data & Analytics

Guiding Prospective Donors To Become Lifelong Advocates.

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