Our creative team began this project by collaborating with The Journey Fund’s board members and committee to select the name. Once the name of the fund had been settled upon, and there was a common vision in mind, it was time to move onto full brand development. We created several branding elements like logo options; these were delivered to the client via moodboard. An important aspect to us and to the client was to ensure that we focused on the human element of this project. The whole essence of The Journey Fund is to identify and facilitate the connection points of wellness in a cancer patient’s journey in conjunction with their individual treatment. With all of these important aspects in mind, we carefully and purposefully chose a color palette, imagery, and patterns that clearly reflect this connection and humanity, as well as highlighting the various services that The Journey Fund provides in navigating the journey with cancer patients.
We then designed and developed a new website to showcase their services and to launch their foundation. A key component of their website was to focus on the donor journey and implement key milestones and CTAs to nurture prospects into easily making an impact through their donation. We wanted to not only drive people to donate, but also highlight what their dollars were helping provide those navigating life with a cancer diagnosis.