VSG MARKETING PROUDLY ANNOUNCES THE ACQUISITION OF THE COMPANY BY SPINDUSTRY SYSTEMS INC.

As of January 1st, 2023, VSG Marketing will formally be known as a Spindustry company, adding decades of expertise and a robust suite of technology services to their already impressive roster.

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H2 Brand & Website

H2 is a defense contractor company that provides IT and cybersecurity services for government contracts. They recently underwent a corporate rebranding and began operating under their H2 trade name. With these changes in place, they approached VSG needing a new brand and updated online presence to reflect their rebranding. Their brand needed to reflect its origin – parent company Hui Huliau, which is an NHO (Native Hawaiian Organization), as well as showcase their identity with professionalism, strength and agility. In addition to the change in name, H2’s existing website had an outdated aesthetic, a confusing UI/navigation, and inconsistencies in the display of information throughout their site.

We took on the task of updating their brand and website to accurately and effectively showcase their company identity and ultimately recruit new talent to open positions. To reflect their Hawaiian origins and identity as a defense contractor company we utilized a wave icon. The gradient in both the wave and outer ring emphasizes the cyber/technology focus of the company and the overall circular shape is reminiscent of a badge, which is used prominently in military and government settings.

Once the brand was finalized, we implemented and applied it to a new website design that focused on responsiveness, usability and the customer journey for recruitment of prospective talent. We utilized fresh design with an emphasis on spacing and consistent grids to ensure information was clear and concise with the end-user in mind.

Brand Development

Responsive Website Design

Custom Developed Website

Marketing Collateral

Objective

H2 is a defense contractor company that provides IT and cybersecurity services for government contracts. They recently underwent a corporate rebranding and began operating under their H2 trade name. With these changes in place, they approached VSG needing a new brand and updated online presence to reflect their rebranding. Their brand needed to reflect its origin – parent company Hui Huliau, which is an NHO (Native Hawaiian Organization), as well as showcase their identity with professionalism, strength and agility. In addition to the change in name, H2’s existing website had an outdated aesthetic, a confusing UI/navigation, and inconsistencies in the display of information throughout their site.

Execution

We took on the task of updating their brand and website to accurately and effectively showcase their company identity and ultimately recruit new talent to open positions. To reflect their Hawaiian origins and identity as a defense contractor company we utilized a wave icon. The gradient in both the wave and outer ring emphasizes the cyber/technology focus of the company and the overall circular shape is reminiscent of a badge, which is used prominently in military and government settings.

Once the brand was finalized, we implemented and applied it to a new website design that focused on responsiveness, usability and the customer journey for recruitment of prospective talent. We utilized fresh design with an emphasis on spacing and consistent grids to ensure information was clear and concise with the end-user in mind.

Services

Brand Development

Responsive Website Design

Custom Developed Website

Marketing Collateral

Updated brand & online presence for usability and recruitment.

Next Case Study

Next Case Study