Tag: marketing technology.

A graphic of a funnel with confetti pouring through it next to text that reads 'Single Source of Truth in Marketing: Why you need it. Content, design, data, analytics -- all of these things need to talk to each other and need to be accessed by a single source.

Single Source of Truth in Marketing: Why You Need It

Having a single source of truth allows everyone to work from the same set of data, preserving consistency and compliance. Your decisions can then be