Blogs: Data Governance.

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A graphic of a funnel with confetti pouring through it next to text that reads 'Single Source of Truth in Marketing: Why you need it. Content, design, data, analytics -- all of these things need to talk to each other and need to be accessed by a single source.

Single Source of Truth in Marketing: Why You Need It

Having a single source of truth allows everyone to work from the same set of data, preserving consistency and compliance. Your decisions can then be

Using data to your advantage. Part two: SEO and Social.

Using Data to Your Advantage Part 2: SEO + Social

We’ve said it before and we’ll say it again; A solid, big-picture marketing strategy will always include digital – email, web, SEO, and social media.

Using data to your advantage. Part one: email and web.

Using Data to Your Advantage Part 1: Email + Web

To us, marketing is implementing creative ideas driven by data to reach business goals. Our approach is different than most agencies as we don’t stop