What is Marketing Technology (MarTech) and why is it important?

Screenshot of a marketing video from VSG Marketing

Have you heard of MarTech? It’s short for Marketing Technology and it includes a range of software and tools that help in achieving your company’s marketing objectives and goals.  Why do you need it? MarTech has a number of benefits that can’t be overlooked. First and foremost it helps to streamline your marketing strategy with […]

9 Things To Keep In Mind When Creating A Website

Tips for creating a website

Creating a new website can be intimidating, especially if you’ve never done it before. As an agency that builds websites every day, we know what is required to make the process successful. We’ve compiled some tips that will not only save you time, but keep you focused on your goals to create a site your […]

Digital Marketing Tips For Nonprofits

Digital Marketing For Nonprofits

It’s by no surprise that businesses and organizations are relying on digital business practices more than ever before. A lot of federally mandated laws and public health concerns have required organizations and businesses to do things dramatically different than they ever could have imagined. However, if we turn our optimism dials up a bit, this […]

7 Tips for Creating a Social Media Campaign

Tips for creating a social media campaign.

Social media has quickly become one of the most popular and effective forms of brand generation and customer interaction. However, starting a social media campaign can seem a bit daunting if you don’t know where to start. So, we’ve put together a list of social media tips for you to build your next campaign around. […]

How to Design a Landing Page

How to design a landing page. Use our best practices on how to create a dynamic and successful landing page.

It is always a good time to invest in digital marketing practices, especially right now. It’s no surprise that in times of social distancing and working from home, people are spending more time on their phones. With that, comes more digital purchasing decisions. Landing pages can drastically help improve your conversions and create better visitor […]

Don’t Forget Your Data

Graphic of various science related images and the text 'Don't forget your data'.

These days, if you’re doing business, it’s online in some capacity. Some have always done it this way, but many more are in transition.  As we see businesses attempt to pivot quickly to a digital environment, we like to remind them about the importance of capturing and organizing their marketing data along the way. In […]

VSG’s Tips for Working From Home

tips for working from home

With our EIGHTH WEEK in quarantine coming to a close, we’ve had to get creative and find new ways to adapt to our working rhythm. We are so grateful to have jobs that allow us to continue to serve our clients from home and we acknowledge what luxury it is to have to balance our […]

The VSG story – How it all started

Head coach shares business wisdom with marketing students

VSG Head Coach, Doug Burton, calls in to Professor Jeff Rounce’s Marketing 308 class to relive the ol’ PLU football glory days and share hard-won lessons through his years as an entrepreneur. WATCH: Read a quick recap of the video below- Where it All Started I transferred to PLU and played football under the legendary […]

How to choose the right web host for your website

Are you using the right web hosting for your business?

Choosing a web host can feel a lot like buying a car. They all seem to do the same thing yet have a wide variety of prices, and at the end of the day, all you care about is paying as little as possible for the best option for your business. Today we are going […]

Receiving My Facebook Blueprint Certification

Facebook Blueprint certification: what does it take?

Hi internet, my name is Justin Hooker and I’m the Digital Marketing Specialist here at VSG Marketing. When I sat down to record my professional development goals at the beginning of 2020, I knew I wanted to focus on advanced training in digital advertising, but I had no idea just how relevant that skill would […]