What Is Data Governance & Why Should You Care About It?

VSG Blog What Is Data Governance graphic

What Is Data Governance? Since the General Data Protection Regulation (GDPR) was instituted in the UK in the Spring of 2018, other countries and companies have evaluated their data & security practices and policies for the last four years. As a result, many practices like third-party cookies and IP address tracking now require opt-in verification […]

Essential Tools for Web Development

  Web developers are modern-day web architects. Instead of brick and concrete, they use code and tools to build everything we see online.  Web development is no easy task. Developers have to have the eagerness in them to love technology and to be easily adaptable to change. Along with learning code and deciphering it, the […]

VSG Marketing Launches New Website at vsgmarketing.io

The VSG Team is very excited to launch our new web experience at vsgmarketing.io. What you’ll find: 1.) A formalization of our services and what we do best. VSG Marketing is a Marketing Technology Agency.VSG was established in 2003 with a foundation that leveraged technology and digital strategies. We’ve continued to build and hone this […]

VSG’s Alex Devine Named in South Sound’s 40 Under 40

We are celebrating 🚀 🏆 VSG Marketing Vice President, Alex Devine, has been selected as a 40 Under 40 Honoree by South Sound Business! We are proud to see Alex’s hard work recognized and would like to thank the Pierce County Business Community and all of our clients across the globe for their kind words […]

Design Trends for 2022

2022 Design trends

Don’t judge a book by its cover. Sure, this can apply to people and personal relationships that you take part in. But, this is far from the truth when it comes to advertising and marketing your business. A simple design change on an ad, website or social post is what can level up your brand […]

Creating A Culture Where It’s OK To Make Mistakes

Creating a culture where it's okay to make mistakes.

As folks head back to their offices in person and work environments are being revaluated, it may be the perfect time to reevaluate your company culture. What’s working? What’s different? How can we improve and meet staff where they’re at? As we were thinking through this concept, one of VSG’s core culture phrases came to […]

Single Source of Truth in Marketing: Why You Need It

A graphic of a funnel with confetti pouring through it next to text that reads 'Single Source of Truth in Marketing: Why you need it. Content, design, data, analytics -- all of these things need to talk to each other and need to be accessed by a single source.

Having a single source of truth allows everyone to work from the same set of data, preserving consistency and compliance. Your decisions can then be based on fact, not fiction. And it allows you to increase your engagement/sales/conversions all with less effort and fewer team members. Here Are 6 Reasons Why You Need a SSOT: […]

Online Fundraising Guide for Nonprofit Organizations

Digital cartoon of several people dropping giant coins and dollars into a huge box acting as a piggy bank.

Online fundraising at any time can be tough, but try throwing a pandemic into the mix as well as an influx of non-profits and you may find it difficult or even impossible to inspire donors to give to your cause in the current climate. So, how do you stand out in a competitive online fundraising […]

Lead Generation – Are You Ready For It?

Are you ready for lead generation?

Lead generation is often high on the list of business leaders as a key indicator of marketing success, but let’s be honest, the main reason we want leads is to increase our revenue. Is there anyone out there running a business who’s saying “I don’t need more leads”?  NO! Because we all need them. We all […]

End Of Year Updates From VSG

End of year updates from VSG Marketing

Greetings from VSG Marketing, Well… what a year. While we’re sure everyone is sick of hearing about “unprecedented times,” we thought it was time to pen an update as we close out 2020. Reflections on a wild year In what we acknowledge as a rough business season for many, VSG Marketing has been fortunate to find […]